SERA (Sarana ePayment Rekanan Anda)
Enabling consumers easier, flexible and instant transaction services while Banks & Businesses are able to increase fee-based income.
“Electronic transactions Advantages and deterrents”
Paying and purchasing services has never before been easier as almost every bank and businesses in the country has offered or considered offering e-transaction service capability as standard feature to their consumers, via modern delivery channels such as ATM, mobile phone (SMS banking), Electronic Data Capture (EDC), and internet. In the hope to provide improve services to consumers while obtaining profitable income from fee-based transactions.
Nevertheless, significant challenges do exist, especially for smaller banks & businesses to obtain increased Fee-Based income by utilizing e-transactions: Providing online bill payment is expensive, requiring large investment in technology is to add and develop the Delivery Channel.
Additional Billers thru direct cooperation requires acquisition, which are time consuming and results in high operational costs. Other challenges in obtaining Fee-Based income by utilizing e-transactions are high transaction costs when the amount of transactions is still minimum.