Serpong – As part of its efforts to strengthen brand identity and consistency across the organization, Telkomsigma, through its SigTalk program, held a Corporate Logo Usage Socialization event with the theme "Strengthening Brand Presence, Aligning Visuals with Values." The event was held online via M-Teams and delivered directly by Telkomsigma's Head of Corporate Communication (3/10).


More than 200 Telsigers from various business units attended and demonstrated their enthusiasm. Through this event, Telkomsigma reaffirmed its commitment to maintaining uniformity in the use of the company's visual identity. The logo, as a representation of the company's values, vision, and credibility, plays a crucial role in building consistent public perception.

Through this socialization, employees are expected to have a better understanding of the rules for using the logo across various communication media, both internally and externally, to create a professional and solid corporate image. Telkomsigma's Head of Corporate Communication, Melinda Teja Astuti, in her presentation, emphasized that visual identity consistency is not merely aesthetic, but rather a communication strategy that directly shapes a company's reputation. "A logo is the face of a corporation; its proper and consistent use will strengthen its brand presence and convey the company's values to all stakeholders," he explained.

This outreach is also part of Telkomsigma's strategic corporate communications program and the Calendar of Culture Activation (COCA) developed by Telkomsigma's Human Capital Department to educate all employees to play an active role as brand guardians. This way, every interaction and corporate communication material will convey a unified, relevant message that aligns with Telkomsigma's values. Going forward, similar activities will continue to be held to strengthen corporate culture and raise awareness of the importance of brand consistency in the era of digital competition.